BidSwift®. Smarter bidding for UK SMEs
A practical, consultancy-led bid advisory service that helps SMEs decide what to bid, bid more efficiently, and win more of the right work.
Combining expert advice, proven bid tools, and controlled AI support – without expensive software or bloated processes.
Bidding has become harder, and SMEs feel it first
For many SMEs, the bidding landscape has become increasingly complex and resource-intensive
- Too many bids, too little time, too few wins
- Directors and technical leads writing bids on top of day jobs
- Rising compliance and quality expectations
- Pressure to “use AI” without clarity or governance
- No reliable way to judge whether a bid is worth pursuing
Most SMEs don’t lose bids because they lack capability, they lose because their bid process is stretched, inconsistent, or poorly targeted.
What is BidSwift®?
BidSwift is a comprehensive and affordable bid advisory service tailored specifically for UK SMEs. It supports organisations across the full bid lifecycle – from deciding whether to bid, through planning and development, to submission readiness and performance improvement.
BidSwift® is not:
- A generic AI tool
- A software-only platform
- A short-term bid writing service
BidSwift® is:
- Consultancy-led
- Tool-supported
- AI-enabled where appropriate
- Built for long-term bid capability, not quick fixes
Who BidSwift® is designed for
BidSwift® is designed for UK SMEs that:
- Bid (or want to bid) for public, regulated, or large private-sector contracts
- Have limited internal bid resource
- Want to improve win rates and reduce wasted bid effort
- Are unsure how to adopt AI safely and effectively
Whether you are new to bidding, underperforming, or simply inefficient,
BidSwift® meets you where you are.
The BidSwift® approach – The Four As
BidSwift® is built around four integrated service pillars that work together to improve bid performance.
Advice
Strategic bid advice grounded in real-world experience – from bid/no bid decisions to win strategies and governance.
Apps
Lightweight tools that support better decision-making and consistency, starting with the Bid/No Bid App.
AI
Controlled, advisory-led AI support that accelerates drafting without compromising quality or compliance.
Advanced Bid Efficiency Tools
Carefully selected tools that improve planning, insight, and efficiency – implemented with purpose.
BidSwift® includes a small suite of practical bid apps designed to support better decision-making and continuous improvement.
Some of these apps can be used on a standalone basis.
When used as part of BidSwift®, they are integrated with expert advice, proven bid processes, and governance support, helping organisations get far more value from them.
The Bid/No Bid App
The Bid/No Bid App is a standalone decision-support tool that helps organisations make more objective choices about which opportunities to pursue.
It can be used independently or as part of the wider BidSwift® service.
The app helps teams to:
Assess opportunities against agreed criteria
Balance commercial ambition with delivery realism
Reduce emotional or reactive bidding
Create a simple, repeatable bid/no bid process
When used within BidSwift®, the app is aligned to advisory guidance and wider bid planning activity, ensuring decisions are informed by strategy, not just scores.
Coming next – The Win Rates App
The Win Rates App, planned for release in 2026, will help organisations better understand what is driving success across their bids.
It will be available as part of the BidSwift® service and is designed to complement the Bid/No Bid App by:
- Analysing bid outcomes over time
- Highlighting patterns across wins and losses
- Supporting better targeting and prioritisation in future bids
Together, the apps help organisations make better decisions up front and learn more effectively from outcomes.
Whether used on their own or as part of BidSwift®, the apps provide structure without complexity and insight without bureaucracy.
AI that supports good bidding - not shortcuts
AI is embedded within the bid process, governed through clear review points, and always supported by human judgement.
Option one - Client-owned AI
Option two - BidSwift®-delivered AI
AI-enabled bid production delivered directly by BidSwift®, without platform ownership.
AI-enabled bid production delivered directly by BidSwift®, without platform ownership.
AI in BidSwift® is advice-led, process-embedded, and outcome-focused.